About us...

YOUR POINT OF VIEW

Point of View Business Communications Consultancy is a boutique advisory firm which helps companies navigate through the complex world of maintaining contacts with the public, the media, business partners, clients and opinion leaders. We develop and implement strategies which position companies and brands on the market, and we engage in communicating and explaining sector-related problems. We are proud to have over 20 years of experience in communications consultancy, which provides us not only with a reliable professional background, but also with a thorough business know-how, which we have gained via business contacts and cooperation with clients and experts from various fields.
This is the reason why we have a good understanding of the big picture and the current trends in business and economy, and why we know how to place business problems in a broad context. We provide businesses, institutions, and sector associations with tailored approach, taking into account every aspect of their situation. We are capable of adapting quickly to ever changing environments, content and tools applied in particular context. The basic principle, though, remains the same: business first, communication next.
How do we work?

Our activities can be best viewed through our projects

We operate in various areas of communication and consultancy. One of our key strengths, which is highly regarded by our Clients, is our ability to develop effective communication strategies. Such strategies are particularly important in moments of critical changes in functioning of a business, be it structural re-shaping, ownership changes, initial public offering, mergers and acquisitions, repositioning or, broadly speaking, a crisis which may affect either a company, its particular product, or the entire sector.
Taking this approach often involves close collaboration with other advisors such as law firms, investment banks, strategic and financial business-oriented advisories, think-tanks and employers' organizations, with whom we co-develop comprehensive strategies for our clients.

Our approach enables us to take part in the most interesting, innovative, and challenging projects in the market.
So far we have implemented over 1,000 projects.
est. 1998   Warszawa, PL
AREAS OF OUR ACTIVITY
or
what we do and facilitate
We develop and implement comprehensive strategies of corporate communication to ensure a desired positioning of a company vis-à-vis its clients, business partners, market makers, regulators, and opinion leaders. We help companies get around their sectoral problems. Also, by paying attention to developments in the entire market and by studying current events as well as economic and political issues, we help companies build their standing in the context of the entire economy: as experts, major investors, or innovators. Thanks to our cross-sector experience and significant track record, we are often able to anticipate and highlight to our clients potential problems which have not materialized yet and which are going to come up only in the future. We assist in resolving disputes between companies and we also help resolve internal conflicts within companies. We support restructuring processes, develop strategies and programs of internal communication.
Our activities in the area of public affairs are primarily associated with regulatory changes or decisions by supervisory authorities. Such changes or decisions are crucial for businesses and may have a significant business or reputational impact. What is generally required in such cases is to redefine one’s relationship with their client base and with one’s business partners. We also monitor the market to track various sector developments or issues.. We study how the subsequent changes and adjustments affect various groups and the whole economy, and develop reports and contingency plans.
We deal with investor relations and we assist in communication of financial results. This is particularly important in the environment of dynamic changes in the relevant markets and regulations, coupled with volatile situation of the financial markets. We provide advice both during companies’ issuance of public shares on the Warsaw Stock Exchange (IPO, SPO or dual listing) as well as delisting. We have advised on dozens of mergers and acquisitions, have implemented projects regarding ownership changes for companies with both Polish and international capital. We have been involved in major cross-border transactions, attempted hostile takeovers and in exiting failed investments, including those owned by the State Treasury.
One of the main areas of our activity is communicating in crisis. Crisis situations require quick action, clear procedures, comprehensive analysis, data collection and identification of the source of the crisis. They also require a sound judgment and quick decisions as well as a good degree of experience which enables one to foresee consequences of the next moves. When times prove hard for a company, we step in to develop a crisis strategy, identify target groups, determine basic messages, and deliver communication to the public. We also prepare companies to face a crisis situation, whether one is already pending, or is merely likely. What we offer is: mapping of likely threats, crisis simulations, training in various behaviors in a crisis situation, preparing a general contingency scenarios, and a communication plan. Thanks to our long experience and the fact that we have provided advice in more than a hundred emergency situations, we are sure that we know how to skillfully implement a series of “base” activities which are a prerequisite in order not to make a false move. This is then followed by implementing an individual, often very much a non-standard action plan, and a series of various solutions. Very often our cooperation with a client begins with a crisis-related consultation project and then smoothly evolves into a comprehensive cooperation in the area of corporate communications.
We have gathered a huge experience in positioning, rebranding and launching new brands, products and services across various sectors. We help develop brand stories, whose narrative and content ensure attention and interest of its customers
Our communication strategies and programs are about combining traditional tools, interactive communication through social media, and the fast-developing Internet and mobile technologies.
We provide media trainings which give better understanding of and teach how to construct and pass on messages which are precise, clear and interesting and which match the agreed communication strategy. We have managed to successfully train hundreds of board members and managers from the biggest companies and organizations
We implement CSR projects and long-term campaigns which match company business needs and the interests of their environment, and which engage relevant environs and communities.

Selected areas of specialization / selected clients

ENERGY, MINING AND HEAVY INDUSTRY

\ LUMINA CAPITAL / MIEDZI CORPORATION
\ E.ON EDIS ENERGIA
\ MERIDIAM INFRUSTRUCTURE
\ FORTUM POWER AND HEAT POLSKA
\ MOL GAS AND OIL COMPANY PLC
\ MONDI ŚWIECIE
\ AGROFERT
\ US STEEL CORPORATION
\ AUTOSTRADA WIELKOPOLSKA
\ GÓRAŻDŻE CEMENT / HEIDELBERG CEMENT GROUP
\ PETROLINVEST
\ PGE
\ PGNIG
\ PKN ORLEN

ADVISORY SECTOR

\ BAKER & MCKENZIE
\ DELOITTE ADVISORS
\ DEWEY BALLANTINE GRZESIAK
\ ERNST & YOUNG TAX
\ IMS HEALTH POLSKA
\ LINKLATERS
\ PWC
\ SCHOENHERR
\ KZP

DEVELOPMENT SECTOR

\ POLSKI ZWIĄZEK FIRM DEWELOPERSKICH
\ ORCO PROPERTY GROUP
\ PROKOM INVESTMENT

EDITORIAL SECTOR

\ WSIP
\ WYDAWNICTWO PEDAGOGICZNE OPERON

SERVICES

\ DR IRENA ERIS HOTELE SPA
\ WAKACJE.PL

SEKTOR RTV AGD

\ RTV EURO AGD
\ WHIRPOOL POLSKA

FMCG

\ PHILIP MORRIS POLSKA
\ UDV / DIAGEO
\ UNILEVER POLSKA
\ AMBRA
\ CEDC
\ REEMSTMA POLSKA
\ WASA
\ ZPT KRUSZWICA

SEKTOR OCHRONY i MONITORINGU

\ KONSALNET HOLDING
\ SCORPION SECURITY

TRADE, E-COMMERCE AND LOGISTICS

\ ABC DATA
\ BLACK RED WHITE
\ COM4O
\ DENI CLER
\ LEVI STRAUSS
\ LPP S.A. (RESERVED)
\ ROSSMANN POLSKA
\ SUPER-PHARM POLSKA

FINANCIAL AND BANKING SECTOR, INVESTMENT, CAPITAL MARKETS, INSURANCE

\ ZWIĄZEK BANKÓW POLSKICH
\ AASA POLSKA
\ RAIFFEISEN BANK INTERNATIONAL AG
\ RAIFFEISEN BANK POLSKA
\ RAIFFEISEN PRIVATE EQUITY FUND
\ GE MONEY BANK
\ GETIN HOLDING
\ BANK BPH
\ BANK PEKAO
\ ADVENT INTERNATIONAL
\ BIG - BIURO INFORMACJI GOSPODARCZEJ
\ BRE BANK / MBANK / MULTIBANK
\ BZ WBK
\ CDM PEKAO
\ COMPERIA.PL
\ EASTBRIDGE
\ EXPLANO POLSKA
\ FITCH POLSKA
\ ABN AMRO BANK POLSKA
\ GPW
\ KDPW
\ ING BARING PRIVATE EQUITY FUND
\ INTELIGO FINANCIAL SERVICES
\ INNOVA CAPITAL/POLAND PARTNERS
\ JP MORGAN
\ MERITUM BANK ICB
\ MERIDIAM INFRASTRUCTURE
\ MILLENNIUM BANK
\ MINISTERSTWO SKARBU PAŃSTWA
\ POLSKIE INWESTYCJE ROZWOJOWE / POLSKI FUNDUSZ ROZWOJOWY
\ PKO BANK POLSKI
\ PPA BANK / FORTIS
\ PROGRAM MSP i GPW - AKCJONARIAT OBYWATELSKI
\ PTE BIG BG
\ PTE DOM
\ PZU ŻYCIE
\ SEB SKANDINAVISKA ENSKILDA BANKEN
\ SIGNAL IDUNA POLSKA TU
\ TDA CAPITAL PARTNERS
\ TU EUROPA
\ TUIR WARTA
\ UDZIAŁOWCY POLKOMTELA – PGE, KGHM, PKN ORLEN, WĘGLOKOKS, VODAFONE - SPRZEDAŻ POLKOMTEL
\ UNICREDIT CAIB POLAND
\ UNICREDIT GROUP
\ XELION DORADCY PODATKOWI
\ V4C – VALUE FOR CAPITAL
\ GRUPA SGB
\ MAK INVESTMENTS

BEAUTY SECTOR

\ EISENBERG
\ SEPHORA POLSKA
\ ORIFLAME POLAND
\ AROMEDA

INDUSTRY ASSOCIATIONS AND ORGANIZATIONS

\ ZWIĄZEK BANKÓW POLSKICH
\ INFARMA ZWIĄZEK PRACODAWCÓW INNOWACYJNYCH FIRM FARMACEUTYCZNYCH
\ IZBA PRODUCENTÓW I DYSTRYBUTORÓW DIAGNOSTYKI LABORATORYJNEJ
\ STOWARZYSZENIE PRODUCENTÓW MARGARYN
\ POLSKA RADA BIZNESU
\ POLSKI KOMITET OLIMPIJSKI
\ POLSKI ZWIĄZEK FIRM DEWELOPERSKICH
\ POLSKIE TOWARZYSTWO KARDIOLOGICZNE

PRO BONO EVENS AND ORGANIZATIONS

\ FUNDACJA CHARYTATYWNY BAL DZIENNIKARZY
\ CHARYTATYWNY BAL DZIENNIKARZY – 2004 – 2013 (10 lat)
\ INSCENIZACJA TEATRALNA BAJKI KOT W BUTACH W REŻYSERII PIOTRA MACHALICY
\ INSCENIZACJA TELEWIZYJNA BAJKI KOPCIUSZEK W REŻYSERII KRYSTYNY JANDY
\ FUNDACJA RODZIN ADOPCYJNYCH
\ EUROPEJSKA UNIA KOBIET – PROJEKT KOBIETY NIEZAPOMNIANE

PHARMACEUTICAL SECTOR AND HEALTH CARE

\ AMERICAN HEART OF POLAND
\ EUROMEDIC / AFFIDEA
\ ELI LILLY
\ GSK
\ JANSSEN-CILAG POLAND
\ MEDICOVER
\ MONSANTO/SEARLE
\ NOVONORDISK POLSKA
\ PFIZER CORPORATION
\ POLSKIE TOWARZYSTWO KARDIOLOGICZNE
\ PROFARM
\ SANOFI AVENTIS
\ SANOFI PASTEUR
\ WYETH POLSKA
\ ZWIĄZEK INNOWACYJNYCH FIRM FARMACEUTYCZNYCH INFARMA
\ APTEKI GEMINI

TRANSPORTATION

\ PLL LOT
\ PRZEWOZY REGIONALNE
\ JET REPUBLIC

TELECOMMUNICATION, MEDIA, AND IT

\ WIRTUALNA POLSKA / O2
\ P4 - PLAY
\ CISCO POLAND
\ DPTG (DANISH POLISH TELECOMMUNICATION GROUP)
\ NETIA
\ GTS POLAND
\ POLKOMTEL / PLUS GSM
\ AXEL SPRINGER POLSKA
\ BURDA MEDIA
\ CANAL + CYFROWY
\ COMPUTERLAND / SYGNITY
\ CR MEDIA CONSULTING
\ DISNEY CHANNEL
\ INFO TV FM
\ MAGNUS INFO SYSTEM
\ NASK
\ ORACLE POLSKA
\ PROKOM SOFTWARE
\ SUN MICROSYSTEMS POLAND
\ TVP
\ MARCONI COMMUNICATIONS POLSKA

ORGANIZING SPECIAL EVENTS

\ 2 URODZINY PLUS GSM - POLKOMTEL
\ 10-LECIE MIESIĘCZNIKA ELLE ORAZ ELLE TRENDY 2005, 2006, 2007
\ 10-LECIE POLSKIEJ RADY BIZNESU – KONCERT „MESJASZ”
\ 10-LECIE RAIFFEISEN BANK POLSKA
\ 10-LECIE ROSSMANN POLSKA ORAZ 15-LECIE ROSSMANN POLSKA
\ 15 LECIE BANKU MILLENNIUM
\ VIII, IX, X WIELKANOCNY FESTIWAL LUDWIGA VAN BEETHOVENA – PROMOCJA I BIURO PRASOWE
\ FUNDACJA CHARYTATYWNY BAL DZIENNIKARZY
\ CHARYTATYWNY BAL DZIENNIKARZY 2004 – 2013 (10 lat)
\ TELEWIZYJNA (TVP, TVN) BAJKA KOPCIUSZEK
\ FUNDACJA TVN „NIE JESTEŚ SAM” – „BAL NOCY LETNIEJ” 2010
\ GALA 70-LECIA BANKU PEKAO
\ GALA 70 LECIA TUIR
\ KONCERT GALOWY POLSKIEGO KOMITETU OLIMPIJSKIEGO
\ ŚWIATOWY DZIEŃ SERCA DLA POLSKIEGO TOWARZYSTWA KARDIOLOGICZNEGO (2002, 2003)
\ ŚWIATOWY PROGRAM SCHIZOFRENIA OTWÓRZCIE DRZWI ELI LILLY (2002, 2003)
\ EKSTRAWAGANCJA DENI CLER – WYDARZENIE ARTYSTYCZNE W PAŁACU W WILANOWIE, POŁĄCZONE ZPOKAZEM MODY W REŻYSERII MARIUSZA TRELIŃSKIEGO
\ LAUNCH DISNEY CHANNEL W POLSCE POŁĄCZONY Z EVENTEM DLA CELEBRIETIES ORAZ ICH DZIECI – INSCENIZACJA W PAŁACU PRYMASOWSKIM




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